Wednesday, December 26, 2012

Tata Nano diesel, mini SUV and more: Expect fireworks over next 18 months


Tata Motors has announced the that the next 18 months will see a firework of outputs from them. They will be launching new cars like the Nano diesel and a compact SUV in the Indian auto industry to revive their profile in the Indian auto declining sales figures in the passenger car segment, has pushed Tata Motors to get back to the drawing board and design new cars from the scratch.

Tata's last big car launch came four years ago in the form of Nano, and their last passenger car which managed to make an impact on the industry, was the Indica which was launched 14 years back. Tata Motors have said that they will be investing $1.36 billion in the passenger vehicle segment over the next five years.

Tata Motors should have evolved naturally in the Indian auto industry, just like Mahindra and Maruti. But probably passenger car segment was not their segment. This is evident from the fact that Tata Motors previous two heads were heads of their commercial vehicle segment. But Tata is shifting their focus, or increasing their focus towards the passenger car segment.


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