To begin with, Aircel users in Jammu and Kashmir are offered free Nimbuzz messaging (up to 40MB of data ) for a period of 30 days. To use this service a user has to download the Nimbuzz app from a URL sent by Aircel. The offer is only available for Aircel prepaid users.
"Jammu and Kashmir is highly regulated market, where SMS services are unavailable; so our focus is on data. In the last 15 days, after the launch of Nimbuzz, data usage from our users in J&K went up by 25%." He said over 5,000 users have downloaded Nimbuzz in just 15 days, says Sandeep Talwar, Aircel's operator head for J&K.
Speaking on the partnership with Aircel, CEO of Nimbuzz Vikas Saxena says: "We are thankful to Aircel for making an effort towards taking mobile communication to masses with its newly launched Airtel-Nimbuzz data plan. We look forward to their continued support and we are confident that such initiatives will boost internet penetration in the country and bring an aggressive revenue stream for the mobile operators".
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