Monday, July 30, 2012

Facebook-HTC phone to be launched in 2013


Rumors are continuing to circulate that Facebook has partnered with HTC to release its own smartphone as soon as mid-2013. The report citing people with knowledge of this matter has said that Facebook is also developing a modified operating system for the device and has assembled former Apple staff to improve its iPhone application.

According to the report, more than 50 percent of Facebook's 900 million users across the network access the site via mobile devices. Therefore, the Facebook through its new smartphone may cash in on to attract investors and advertisers.

Earlier in April, HTC was reported to be working on a Facebook with an 'exclusive operating system', while in May another report came that Facebook phone will see the light the day by 2013.

Analysts feel that usage is shifting to mobile, but they have so far failed to monetize mobile, while the fact is that users carry the device all the times. Therefore the smartphone is expected to benefit Facebook through advertisements.

It may be noted that both the companies have  collaborated closely before. Last year, HTC began selling "ChaCha", an Android based phone with a dedicated Facebook button to share music, photos and messages.


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