Wednesday, June 6, 2012

50% car buyers search online before purchase: Google


Nearly 50% of car buyers from the main urban centers research online before walking into a showroom, a Google survey said.

The study was carried out across top eight cities involving 2,791 respondents between January and February. Interestingly, the survey also reveals that of those who research online, over half of them change their choice of change after coming across new information on the web.

According to the study, the 50 percent respondents who went online, as much as 42 percent said they used  search engine as the first source of information followed by opinions of relatives and friends.


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