Aiming to start a price war in the branded low-end tablet segment, Karbonn Mobiles today said it will launch a sub-Rs. 5,000 tablet by the first week of October.
The company that entered into the tablet segment in July with the launch of its first tablet with a 1.2GHz processor priced at Rs. 6,990 is aiming to cash in on the opportunity in the segment.
Asked if the company was considering to enter the extreme low-end of the market, which Aakash had attempted with a price of around Rs. 2,400, Karbonn Mobiles MD Pradeep Jain replied negative.
"We don't intend to launch cheap products without quality. Our new product will have lots of new features and will come at a reasonable price, "Jain reclaimed".
Karbonn Mobiles which sold around 50,000 tablets in July, is eyeing a jump in sales in the comung months.
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